Our Privacy Policy outlines how we collect, use, and protect your personal information.
SERENE ROOTS LANDSCAPING L.L.C-FZ (“we,” “us,” “our”) is committed to protecting your personal data in compliance with the Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) of the United Arab Emirates.
For more information about the PDPL, you can consult the official source here:
https://www.moic.gov.ae/en/laws-and-legislation/federal-decree-law-no-45-of-2021
Identity Data:
Name, company (if applicable), job title, and identification documents (only when required for contracts or payments).
Contact Data:
Email address, phone number, and social media profiles (including @sereneroots_landscape).
Technical Data:
Device information, IP address, and cookies or analytical tools provided by our website host (Framer).
Note: Framer provides limited analytics for functionality and security purposes, not for tracking individual users.
Usage Data:
Information about website interaction such as pages visited, time spent, and form submissions (collected automatically through Framer analytics).
Marketing Data:
Marketing and communication preferences, including subscription to newsletters or promotional campaigns.
Directly from You:
When you contact us through our website, social media, email, or phone, or when you enter into a contract with us.
Automatically:
Through cookies and analytics tools provided by Framer for the purpose of site performance, security, and usage analysis.
From Third Parties:
Occasionally from trusted service providers or marketing platforms (such as Meta or Google Ads), though this data is rarely used and only with your consent when applicable.
We process your personal data only when:
You have given consent.
It is necessary to perform a contract.
We have a legal obligation.
It is in our legitimate interests (e.g., improving our services or website).
Operating and maintaining our website.
Communicating with you and responding to inquiries.
Managing service contracts and business relationships.
Marketing and promotional activities (with consent).
Compliance with legal obligations and fraud prevention.
We process your personal data only when:
You have given consent.
It is necessary to perform a contract.
We have a legal obligation.
It is in our legitimate interests (e.g., improving our services or website).
Personal data may be transferred to and processed in countries outside the UAE under Standard Contractual Clauses approved by the UK and EU:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679
All such transfers are made with adequate safeguards to ensure your data is protected.
We retain personal data only as long as necessary for the purposes outlined in this policy, and in accordance with applicable legal retention requirements. Once data is no longer needed, it is securely deleted or anonymized.
You have the right to:
Access and receive a copy of your personal data.
Rectify inaccurate or incomplete data.
Erase your data (“right to be forgotten”).
Restrict or object to processing.
Withdraw consent at any time.
Request data portability where technically feasible.
To exercise these rights, please contact info@serenerootsgroup.com.
We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure hosting, and restricted access protocols.
Our services are not directed at children under 16 years of age. We do not knowingly collect personal data from minors. If such data is inadvertently collected, it will be promptly deleted.
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updated versions will be posted here with a new “Last Updated” date.
Last Updated: October 2025
